Rich ‚N Greens is a restaurant in Cologne serving healthy, tasty food with nothing but natural ingredients. And since the thought of Burrito Bowls, Guacamole Salads and Vegan Chia Pudding makes our mouth water, we just couldn’t resist… On top of that, the restaurant was founded by Annabelle Boom and her fiancé Rich Apeldorn (hence the name), who we have been working together with for other projects as well. We simply loved their vision of a “Lifestyle Food Revolution” and how they are trying to raise awareness for sustainability issues.
We have worked on a rebranding that manages to convey the restaurant’s name more convincingly. Rather than using a lot of white space and simple black elements, we used “rich” colors like a deep, dark green with burgundy and gold details. For the superfood brand they wanted to launch, we went with tropical patterns and bold, colorful lettering. Because as you know… You eat with your eyes first.
DISCIPLINES: Concept | Identity | Logo | Packaging