Without a doubt, Protonet was one of the poster childs of Germany’s startup scene. So naturally, we wanted to bask in the light of their fame too! Just kidding, we simply loved the lighthearted, yet goal-driven ambition of Ali Jelveh, founder and self-proclaimed Chief Revolutionary Officer at Protonet, and the team around him. Apart from this, they have created an exceptionally smart and also beautifully designed product. Last, but by no means least: We have always been big supporters of the founder’s vision of data sovereignty for everyone.
Just like the one-button solution that essentially characterizes the product design, we also aimed at a minimalist brand identity and design with a lot of love for detail. Therefore, we created key elements like the bright orange color and hexagons, and focused on a maximum of user friendliness. We cut everything out that wasn’t crucial to the product and distracted from the user from the core message. No firlefanz, no schickschnack (but there’s always room for a cup of crazy.)