For as long as the NPIRE exists, which is more than a decade now, it seems to be a real mystery for mankind. Over the course of the years, people have been asking us about it on regular basis: What do we do? How do we make money? And first of all: What the heck?

Once and for all, we wanted to put an end to these way too frequently asked questions. Therefore, we developed a piece of state-of-the-art technology and neither expense nor effort were spared in order to create the NPIRE Click TV as our ultimate answering tool.

Work: Campaign
Year: 2015
Concept: Gesine Schulz, Gilg Frick
Story: Ruben Fischer
Design: Ruben Fischer