Foodies & Founders

With this project, we took our love for food to the next level. Foodies & Founders is a community for food entrepreneurs and offers a platform for collaboration and exchange. It’s all about removing barriers, generating synergies and empowering each other. We aim to bring together entrepreneurs, experts and opinion leaders from manufacturing, commerce, retail, tech, logistics and agriculture – with the ultimate goal of shaping the future of food.

As Foodies & Founders is one of our own projects, we had the priceless freedom of thinking up the entire brand ourselves. From the (very self-explanatory) name, to the diverse variations of the logo, to fun and bold illustrations which we all ultimately transferred to the website and social media channels, promotion material and merchandise – we literally went bananas.

DISCIPLINES: Concept | Identity | Logo | Design | Text | Campaign | Products

WORK: Identity, Print, Digital
YEAR: 2018
CONCEPT: Gilg Frick, Sarah Lee, Vanessa Angermann
DESIGN: Ruben Fischer, Sarah Lee, Markus Frank
DEVELOPMENT: Max Hässlein